We can proudly say it is a first of its kind in Telugu Journalism. In Telugu, Makarandam means 'Nectar'. Very true to its title it deals with a nectar within our heart! Within our religions! It is dealing with Spiritual things rather than religious. Our competitors or other vernacular papers giving their pages only on Bhakthi aspect and details about temples. We are jumped out of that narrow circle.. entered into a holistic things. We are going philosophical.. but with a populist utility notion. Of course, we also giving temples, religious nuggets, but with utmost care of not going with superstitious things.

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