Eenadu History

People's VOICE - speaking with every SUNRISE

Before Eenadu and after Eenadu. Two phases in language news publishing. Eenadu was born out of an inherent need of Telugus for a newspaper in their own language - best reflecting their nuances, their concerns, their views. Today the newspaper of the telegus is Eenadu.

More households in the state of Andhra Pradesh wake up to the Eenadu than any other news daily. The heart and soul of Andhra Pradesh, it enjoys a circulation of  16,56,933 copies (ABC Jan - Jun 2019) per day and is published simultaneously from 23 printing centers. Making it one of the largest circulated newspaper in the country.

Awake, arise, history is at your doorstep!
On 10th August 1974, it all began. Eenadu was launched in Visakhapatnam and a new chapter in newspaper publishing and journalism was heralded in. It was a moment etched forever in memory, for the Telugus.

Telugu and Telugus are dear to us

Eenadu was conceived for Telugus. A newspaper which provided the latest news and best reflected their needs. From the first day to now, for Telugus there are two distinct phases in their lives - before Eenadu and after Eenadu.

Early come, early read, early Eenadu

Before the first rays of the sun kissed the night away, Eenadu was there. Telugu newspaper readers in Visakhapatnam and the neighboring districts got the latest news, the earliest.....

The Common man, Eenadu's uncommon focus

The common man is Eenadu's hero. His news, his needs are paramount in importance. Whether it is village news, local news, infact important city news, Eenadu brings it to his doorstep. And in spoken Telugu, in an idiom best understood by him.

For investigative journalism we said Naandi

The very concept of 'investigative journalism' entered the vocabulary of the Telugu reader via Eenadu. First to introduce this concept, it was Eenadu's pioneering strides to investigate and report that gave news wholesomeness and depth.

Triumphantly into Hyderabad

16 months after the Vizag edition, the signs of times pointed to Hyderabad. And so it was that in 1975 on Dec. 17th, Eenadu gave a new ray of hope and expectation to newspaper readers. At last, here was a newspaper that Telugus in Hyderabad could call their very own.....

Everything Eeandu touches, it changes

And what a change the complete distribution of a newspaper saw with Eenadu. To reach the remotest places, Eenadu deployed its own vehicles. What's more, any one who was motivated enough to give the Telugus a path breaking
newspaper was enrolled as an agent. Those who were ready to distribute even less than 10 copies were welcomed. In some places where buses don't reach, Eenadu does! 26,000 villages, all the towns and cities of AP, select regions outside the state - all covered through 8,500 agents, 362 days a year!

Vijayawada's call for Eenadu to be victorious

As the river Krishna gently flowed by, on the eventful day of May 1st, 1978, Eenadu entered Vijayawada. With this step came another 'first' - a newspaper getting simultaneously published from three places, Eenadu from Visakhapatnam, Hyderabad and Vijayawada. 

No.1, always an Eenadu number

All it took was four years for Eenadu to become the No.1 daily newspaper in Andhra Pradesh. The secret to being on the top, is Eenadu's love for Telugus and Telugu. Their aspirations, their causes, their language are Eenadu's inspiration and path to pre-eminence.

My district, my news, my newspaper

Recognizing this latent need, Eenadu brought in a product innovation - for every district its own newspaper. The district's news, events, views were given the importance they richly deserved. Thus were born 30 district, city newspapers in a multicolor tabloid form. Such a landmark change was for the first time in the world.

First into Rayalaseema, first with fresh news

Rayalaseema Telugu readers never looked back after June, 20th 1982. On this momentous day, Eenadu's Tirupati edition entered their lives with fresh news and in their spoken language.

Coming home to Telangana

Eenadu Karimnagar edition was launched in 1992. With this
Karimnagar and the surrounding districts got the latest news. Without
waiting or needing to depend on the newspaper to come from Hyderabad city.

Classifieds in every district, a class creation

With Eenadu, classifieds no longer remained confined to major cities. A unique product innovation, readers in most districts got their very own classifieds column. An 'Eenadu feature' that benefited them like never before.

Sunday is Eenadu day !

Sundays got transformed and a stir was created with the never before
Eenadu Aadivaram. A special Sunday magazine, specially created for the Telugu readers. Eenadu Aadivaram was a 32 page magazine with 16 colour pages. Wholesome, entertaining and informative. A cover story for the weekend, articles and views that best reflected Telugu tastes. Uncommon and unusual people, events, anecdotes were also Aadivaram's forte. And the icing was of course Aadivaram becoming a springboard for story writers.

A tribute to womanhood

In september 1992, Vasundhara, a separate section came into women's
lives. With a goal to mirror their world. And a desire to be their best friend by being informative, earnest and interesting. With Vasundhara, for the first time in India there was a supplement dedicated to women. Today Vasundhara is virtually the heartbeat of the Telugu woman.

The excitement of getting a tip from the 'Nazrana' column, pouring their woes
out to 'Dear Vasundhara,' or moving up the fashion orbit with 'Fashion - Fashion,' all are Vasundhara's unique offerings. Firmly rooted in the woman's world, Vasundhara lends a fresh touch to issues related to them. Discussions, essays, stories, titbits, advice from the casual to serious matters - What a woman wants, Vasundhara gives.....

Pratibha, every day for students

From 1989 January, students have been meeting their needs with the
unique Pratibha. Filling in the role of an information provider and guide, Pratibha gives information on education, careers with all their twists & turns and the efforts that are required to make it big in life. Course details, model question papers, regular columns on counseling are what the Pratibha readers get. In fact, the yeoman effort of Eenadu with Pratibha has also been recognised by several educational institutions, educationalists and more.

Common man takes stock !

Common man got a share of his choice, courtesy the 'Business' page
of Eenadu. For the first time here was a language daily which provided the
stock-listing. And of course all the tips, details, pros and cons to stay in business.
Shares, stock markets, economy, savings all were there in Eenadu's ' Business ' page.

Farmer is the King

The recognition of this truth is Eenadu's ' Raithay Raju.' Launched in 1985, August, it has evolved into a bridge to the farmer and his world. A path for him to harvest happiness. Farmer's issues were given prominence for the first time ever with the pioneering 'Raithay Raju.' Scientific practices, crop-related advice, new opportunities, expert opinions - modern, contemporary counsel was just a newspaper away with Eenadu.

We'll tickle your ribs and your mind !

Ask any Eenadu reader and rest assured the day's cartoon will be a topic of discussion, thought and smile. Empowering the art of cartooning with ' Eenadu touch ', the cartoons in Eenadu give the day's moment, political highlight, social highlight - all to the common man's delight. It's no surprise that many readers don't feel complete without Eenadu's daily dose of cartoons!

RETA, a big benefit for small businesses

When small businesses cannot afford big budgets in creating advertising, Eenadu is there. A value addition and an ' Eenadu extra ', the RETA (Retail Advertising) service conceptualizes and designs the advertising, and subsequently releases the same. RETA is a pioneering Eenadu effort to grow the potential of small businesses. Help them, guide them and make their rupee work harder.

Here, there, everywhere

Eenadu's news network is vast and has the unique feature of having reporters in every state of India. Eenadu has stringers in every city, town and mandal of A.P. A total of over 1800 news contributors and 300 journalists keep the news ticking. Apart from reporters in major cities, it is to Eenadu's credit that there are news bureaus of Eenadu in New Delhi, Kolkata, Mumbai, Chennai, Bangalore and every state capital.

For Eenadu, by Eenadu

* Over 90% of the circulation is catered to by Eenadu's own modes of transport * Eenadu is available in 8,500 shops * 90% of Eenadu readers have an Eenadu printing facility within 100 kms of their reach.

As the winner...

Some golden letter days
1,00,000 1.5.1978
2,00,000 August 1979
3,00,000 November 1982
4,00,000 28.7.1983
5,00,000 1.8.1994
6,00,000 1.11.1996
7,00,000 18.12.1998
9,00,000 1.7.2002
10,39,276 ABC Jan-June 2004
11,08,386 ABC Jan-June 2006
13,16,883 ABC Jan-June 2009
15,07,359 ABC Jan-June 2010
18,66,661 ABC Jul-Dec 2016
Eenadu's journey
Our editions
Visakhapatnam Tadepalligudem
Hyderabad Warangal
Vijayawada Cuddapah
Tirupati Mahaboobnagar
Ananthapur Nizambad
Karimnagar Khammam
Rajahmundry Ongole
Suryapet Chennai
Guntur Mumbai
Nellore Bangalore
Srikakulam Delhi
Our features
Main Edition
Mini Edition
New features
Business Page Pratibha Chaduvu
Pellipandiri Computer ChipChat Sukhibhava
Vasundhara Real Estate Champion
Cinema Classified e-nadu
    Ee Tharam
    Hai Bujji
    Wah.. re Wah
    Rry ray

The voice of democracy speaks loud with Eenadu
When the times demanded and democracy lay in shambles, when Governments in Andhra Pradesh were frequently changed or sabotaged by machinations of the powers that be in Delhi, Eenadu sounded the clarion call for restoration of order and democracy. Highlighting the issues, explaining the impact, uncovering the truths, Eenadu toiled effortlessly till democracy shined bright again. '1984' in Eenadu's journey is more than just a hallmark. It is a remainder that when a common man decides, even the most powerful have to give in. In Andhra Pradesh history, this perhaps became a moment of Telugu awakening and pride.
Drunkenness destroys

Realising alcoholism and drunkenness ruins lives and the very social fabric, Eenadu committed itself to the cause of prohibition. Supporting the rural women who were fighting for the imposition of prohibition, Eenadu took upon itself to catalyze the movement.

A helping hand to the cyclone-hit

When floods devastated Diviseema, A.P., in 1977, and when the cyclone put an end to many a life in A.P. in 1996, or for that matter when Orissa was devastated by a super cyclone in 1999, and when the Gujarat earthquake brought to halt the human pulse, Eenadu contributed its mite.
Suryabhavanams, where hope shines

Eenadu's efforts have fructified into extensive housing with the help of Ramakrishna Mission in Palakayaippa Village in Diviseema. 60 uryabhavanams rose to help in 1996. Serving the dual purpose of cyclone shelters and school buildings, these Surya Bhavanams today provide social succour and help educating the needy. In Orissa too, Eenadu's efforts helped construct over 70 houses.

Rebuilding Khavda, reaching out
Eenadu helped in rekindling lives in Khavda, the last village on the Indo-Pak border. Working through the Sri Swami Narayan Samstha, Eenadu is striving to bring back hope and a smile on many a face that has been affected by the Gujarat earthquake.
'Let's conserve water,' a solid Eenadu movement

We need to conserve water. We need to make rain harvesting a habit. We need an awakening. Recognising the seriousness and urgency of this issue, Eenadu has committed itself to evolve rain harvesting into a 'movement.' And so was created 'Sujalam Suphalam.' A special page that is giving the clarion call to Telugus, to conserve water, life's best luxury. Today the urge to conserve water has been kindled in every Telugu's heart. It is Eenadu's cherished desire to create a motivated citizen, and an 'aware' individual, for whom water is more than just precious. And harvesting it is a way of life.
A school of journalism, truth and relevance

When aspirants want lessons in cultural relevance, or how to put a finger on the pulse of the reader, or for that matter cultivate a style endeared by the common man, their choice is inevitably the Eenadu Journalism School. Students of the Eenadu Journalism School are in step with changing trends. Seminars, discussions, exchange of views through well established forums constantly hone the journalistic instincts of the student. Is is a matter of pride that all journalists working in Eenadu are alumni of this School.
Quality? You can take our word for it

When it comes to quality, Eenadu has very high standards of commitment and responsibility. This is best illustrated through our Quality Cell. A division whose responsibility is to monitor quality on a daily and ongoing basis.

Apart from well organised reviews, spontaneous feedback, the pioneering efforts of the Quality Cell find expressions in Samiksha - a monthly dedicated to the improvement of quality standards. Samiksha is circulated to the editorial staff with a through introspection of the successes and failures in the news reporting and features. How to report, what to analyse, how to arrive at a view-point are all part of smiksha. It is also a platform where good work and good talent is recognised and individuals are rewarded. Everyone who writes for Eenadu always wants to be in the column - Mecchina Seershikulu (liked features) and not in the Mecchani Seershikulu (disliked features)! Quality Cell and Samiksha help Eenadu to become the byword for the highest standard of editorial.

Other successful Telugu publications include Sitara, a film weekly, Chatura and Vipula, magazines for women and family besides Annadata, a magazine for farmers.

And the Eenadu story goes on......

EENADU Our today is to always
be the heartbeat of the Telugu world. Our tomorrow is what our readers want. Eenadu's love for Telugus and Telugu is eternal.