| AP
-Cable & Satellite Scenario |
|
All
HHs |
Total
TV HHs |
C
& S Homes (base TV HHs) |
Non
C&S Homes (base TV HHs) |
Non-TV
HHs |
| AP |
17910 |
8135 |
7127 |
87.6% |
1008 |
12.4% |
9775 |
| Urban
& Rural Classifications |
| AP
- Urban |
4452 |
3242 |
2753 |
84.9% |
490 |
15.1% |
1209 |
| AP
- Rural |
13458 |
4893 |
4374 |
89.4% |
518 |
10.6% |
8566 |
| Socio
Cultural Regions Classifications |
| AP
- Andhra |
7813 |
3441 |
3142 |
91.3% |
300 |
8.7% |
4371 |
| AP
- Rayalseema |
3120 |
1175 |
944 |
80.3% |
231 |
19.7% |
1945 |
| AP
- Telengana |
6978 |
3518 |
3040 |
86.4% |
478 |
13.6% |
3460 |
* In AP 45% of the total households ie (8.1 million hhs) owns TVs and 55%
doesn’t own TV.
* Around 88% of the TV owning households in AP are connected to Cable &
Satellite and 12% are having no access to Cable & Satellite.
Urban & Rural
* 85% of Urban AP TV homes and 89% of Rural AP TV homes are C&S
connected.
Socio Cultural Regions
* Andhra, Telangana and Rayalaseema regions constitutes to 44%, 43% & 13%
respectively to the total C&S homes in AP.
| AP
- Major Cities data |
|
All HHs |
Total
TV HHs |
Non-TV
HHs |
CS
HHs |
Across |
Non-CS
HHs |
Across |
| AP |
17910 |
8135 |
9775 |
7127 |
% |
1008 |
% |
| Reporting
Towns |
|
|
|
|
|
|
|
| Hyderabad |
1141 |
934 |
207 |
728 |
78% |
206 |
22% |
| Vijayawada |
221 |
172 |
49 |
161 |
94% |
12 |
7% |
| Visakhapatnam |
308 |
234 |
75 |
219 |
94% |
14 |
6% |
| Andhra
Pradesh - Penetration of TV Channels |
|
IRS
2003 |
Penetration |
IRS
2004 |
Penetration |
%
growth / dip in penetration |
| Est.
Households (000s) |
17635 |
in |
17910 |
in |
2 |
| Est.TV
Households (000s) |
8027 |
2003 |
8135 |
2004 |
1 |
| Non
CS Households (000s) |
1223 |
|
1008 |
|
-18 |
| CS
Households (000s) |
6804 |
Base
CS HHs |
7127 |
Base
CS HHs |
5 |
| |
|
|
|
|
|
| Channels |
IRS
2003 |
|
IRS
2004 |
|
|
| DD1
(National Network) |
7382 |
- |
7787 |
- |
5 |
| ETV |
6497 |
95 |
7065 |
99 |
9 |
| Gemini
TV |
5793 |
85 |
6388 |
90 |
10 |
| Teja |
5141 |
76 |
5782 |
81 |
12 |
| DD8
Telugu |
4470 |
66 |
3992 |
56 |
-11 |
| Maa
Telugu |
3319 |
49 |
NA |
- |
- |
| DD
News |
- |
- |
2590 |
36 |
- |
| SITI
Cable/SITI Cinema |
1731 |
25 |
2417 |
34 |
40 |
| Star
Plus |
2012 |
30 |
2019 |
28 |
0 |
| HBO |
1508 |
22 |
1896 |
27 |
26 |
| DD
Sports |
1616 |
24 |
1860 |
26 |
15 |
| Star
Sports |
1879 |
28 |
1849 |
26 |
-2 |
| Zee
TV |
1677 |
25 |
1833 |
26 |
9 |
| Sony
TV |
1608 |
24 |
1777 |
25 |
11 |
| Vissa
TV |
2544 |
37 |
1767 |
25 |
-31 |
| Star
Movies |
1904 |
28 |
1711 |
24 |
-10 |
| Zee
Cinema |
1342 |
20 |
1632 |
23 |
22 |
| Discovery
Channel |
1248 |
18 |
1606 |
23 |
29 |
| Sun
TV |
1857 |
27 |
1604 |
23 |
-14 |
| Ten
Sports |
1209 |
18 |
1603 |
22 |
33 |
| AXN |
1522 |
22 |
1547 |
22 |
2 |
| NGC |
1218 |
18 |
1518 |
21 |
25 |
* In Year 2004, ETV penetration is 99%, which was 95% in the year 2003.
* Gemini penetration has increased from 85% in 2003 to 90% in 2004.
* Teja penetration is 81% which is increased by 5%.
|
